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On Tuesday a report from The Wall Street Journal detailed Apple's desire to keep 50-percent of the monthly subscription revenue from the program, giving the other 50-percent to publishers. The Cupertino-based iPhone maker's much anticipated video streaming service is another candidate that may mark its presence at the upcoming event as Apple had reportedly told the studios and TV networks recently to get ready for an April launch.

Apple is known to be working on a video content platform that could include original TV shows and films, as well as a separate media subscription service that would allow unlimited access to magazines - just like the Texture app it acquired previous year.

Rumor mill: A premium news service from Apple could ask publishers to give up half of their earnings.

We've seen endless reports over the past year suggesting that Apple wants to bundle together magazine and newspaper subscriptions into a monthly plan.

"While the exact disagreement between Apple and HBO isn't known", the report reads, "media companies have been concerned about data sharing and revenue splits as Apple tries to aggregate existing services in new ways".

Also, if the March 25 event turns out to be subscription-focused, it isn't clear when new hardware will make an appearance. Yesterday, Buzzfeed News reported the company was holding this event to introduce a subscription news product, but it also seems like the timing would work to introduce its video subscription service as well. The service could be around $10 per month, similar to Apple Music, but the cost hasn't been finalized yet. The New York Times and Washington Post are two of the big names objecting to Apple's terms.

CNBC also notes that the core of the argument may be Apple's push for a 30 percent cut of sales made through its service. It will reportedly blend those titles with its own original content as the company looks to shore up revenue amid declining iPhone sales and competition for screen time from other digital giants. An Apple spokesman didn't respond to a request for comment.


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