Apex Legends launched worldwide on February 5, 2019 but has already taken millions of players across the world - 25 million to be exact - by storm. It had taken Fortnite over two weeks to reach that milestone. Like Fortnite before it, the free-to-play multiplayer title was not launched on the Nintendo Switch - the most successful games console of the current era - alongside the other consoles.
Free-to-play Apex Legends could be a competitor to the wildly popular game Fortnite, Bank of America Merrill Lynch suggested in a note, upgrading shares to buy.
U.S. players were responsible for $320 million of the half a billion total, that took the game 326 days to reach.
Elsewhere, we're seeing the impact of Apex Legends on Twitch.
Apex Legends is now available for free on PC, PS4, and Xbox One.
EA's Apex Legends dominated Twitch in a way no content has since Fortnite burst onto the scene a year ago.
There's a good reason why the big cheeses on Twitch are being thanked directly in the tweet, because Apex Legends streamers are a big part of how the battle royale shooter has been pushed so hard. Fortnite managed it just once, while Counter-Strike: Global Offensive has done so several times - the FPS's major esports competitions are numerous most-watched events on the entire platform.
Mostly quality-of-life UI tweaks paired with smooth, accessible but competitive gameplay, are the kickers that make Apex Legends so attractive.
Which, some have speculated, comes as a direct result of the game's initial success.
In other words, in four days the game attracted 15 million players worldwide.
Apex Legends still has a long way to go to catch up to Fortnite's dominance.