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Facebook's fourth-quarter results showed little signs of a slowdown, with revenues up 30 percent year-on-year to United States dollars 16.91 billion.

Facebook's revenue for the three months ending on December 31st was $16.9 billion dollars (€14.7bn), up 30 per cent on the $12.9 billion reported in the same period a year ago. "Advertisers are clearly still very reliant on Facebook, and the fact that daily active usage in both the US/Canada and Europe increased is a surprise after the flatness we saw in the US and Canada past year and the falloff we saw in Europe".

Facebook shares jumped 11.5 per cent to $167.67 in after-market trades that followed release of the earnings.

Active users every month were also up 9 percent year over year, with 2.32 billion as of December 31st.

Facebook reported $6.88 billion in net income which amounts to $2.38 a share - up from $1.44 a share in the year-ago period. Facebook also grew daily users in North America, Asia-Pacific and the Rest of the World on a quarterly basis.

Executives were upbeat on a conference call with analysts, citing user numbers to argue that privacy travails and concern about Facebook's role in society haven't damaged the business much.

For more information, you can read Zuckerberg's full statement here. However, that also represents a 4 percentage point improvement from the third quarter.

Bernoff questioned whether Facebook was positioning itself for the rise of smart speakers using the likes of Google Assistant and Amazon Alexa.

Although the user growth did not specifically mention of Singapore among other Southeast Asian countries, the number could not be taken for granted. "Most of Facebook's advertisers have no other place to go with a return on investment this good". "There's a lot more we need to figure out". FMR LLC now owns 124,255,610 shares of the social networking company's stock worth $20,435,077,000 after acquiring an additional 2,132,804 shares in the last quarter.

Analysts are watching to see how well Facebook's other services, including Instagram, messaging services WhatsApp and Messenger and its Oculus virtual reality division, play into its fortunes. Facebook estimated that around 2.7 billion people use its family of services each month across Facebook, Instagram, WhatsApp, or Messenger.

Facebook is second only to colossus Google in worldwide digital ad revenue and is the owner of some of the most widely used smartphone apps.

As the number of ad placement options grows, it's getting more complicated for marketers to target audiences across Facebook's properties. "I think it's been a pretty productive day at Facebook", she said.

In an attempt to redeem the market reputation of its platform amidst several controversies, Facebook has roped Nate Cardozo - a long-time Electronic Frontier Foundation (EFF) counsel - as the Privacy Policy Manager for WhatsApp.


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