For one Roku supports HDR 10 over Dolby Vision, and those new cheaper devices aren't coming to the United Kingdom anytime soon.
So Amazon has stepped in with a new 4K Fire TV stick. The remote further includes "multidirectional infrared technology", so it'll work with auxiliary devices.
Simply called the Fire TV Stick 4K, it features a new quad-core processor and redesigned antenna, which Amazon said will allow it to stream Ultra HD content despite any congestion.
Along with the new features, the Fire TV Stick 4K continues to provide consumers access to an array of channels, apps, Alexa skills, live TV options, music streaming services, and more. "We have sold through the earlier Fire TV 4K edition inventory and we do not plan to replenish supply at this time", a spokesperson told Variety Tuesday. It is the first streaming media stick available with Dolby Vision.
The new Fire TV Stick 4K and Alexa Voice Remote.
Amazon claims such premium content on its Prime Video platform should be easier to find using the all-new Alexa Voice Remote (which comes with the new stick, although can be purchased separately for £30 too). It will land in the United Kingdom on the 14th of November. The new remote also has power, volume and mute buttons. If you have only one Fire TV, your Echo device will pair as soon as you ask Alexa a question that includes Fire TV. In the coming weeks, Amazon will begin including the new remote with the Fire TV Cube.
"We've listened to our customers and pushed to deliver the complete 4K solution they are looking for, all within a compact stick form factor", said Eric Saarnio, Head of Amazon Devices for Europe.