Amazon is reportedly working on eight new Alexa-powered gadgets. Those potential devices include everything from a microwave oven to an in-car gadget to a subwoofer, and some will come with Amazon's voice assistant built-in.
Citing an internal document describing Amazon's plans, CNBC states that Amazon is expected to reveal some of these devices at an event later this month.
If these new devices are launched, it would be Amazon's first foray into the home appliances market, and will place it in direct competition with the likes of Sonos, GE and Garmin who already offer Alexa-enabled products for the home and vehicle.
There's also a device to bring Alexa into your auto, though CNBC doesn't have much info on what that will look like. The microwave can make Alexa a key part of the kitchen. Now, the online mega-retailer wants to do the same thing for devices that work with Alexa - and it wants to teach those gadgets some fun new tricks aimed at taking them to the next level.
Google's $130 (£105) Home speaker is triggered by the phrase "Hey Google" while Amazon's Echo uses "Alexa".
Earlier this year, Amazon acquired the smart doorbell maker Ring, which also makes devices that are compatible with Alexa.
Amazon Echo relies on Microsoft's Bing search engine and Wikipedia, while Google Home uses the company's own Google Search.
The CEO of Amazon has already made clear his ambition to make Alexa more widely used, as the company wants customers to be able to use the assistant wherever they are.
Having its own home appliances also opens up a new sales channel for Amazon.
It's believed Amazon will unveil a few of these Alexa-powered devices at an event later this month. Garmin already partnered with Amazon to bring out an Alexa-enabled in-car speaker called the Garmin Speak, complete with a little OLED display for driving instructions.