A prospective collaboration between Coke and the Canadian cannabinoid company could save the public's seemingly stalled interest in the century-old soda slinger's more sugary soft drinks, notes Canadian financial channel BNN Bloomberg.
Company spokesman Kent Landers said no decision had been made to enter that specific market but admitted it was "closely watching" how the sector was evolving.
The company declined to comment on additional speculation.
American companies interested in making a play in the cannabis space can try things out in Canada without risking doing something illegal at home.
Coca-Cola's shares rose marginally in early trade on Monday.
This isn't the first time Coca-Cola expressed interest in CBD and cannabis.
The weed industry has been attracting interest from big corporate names as Canada and a wave of USA states move to legalise recreational use of the drug.
Coca-Cola is thinking about a new formula - and the special ingredient is "weed".
Coca Cola's new venture follows in the wake of a wave of countries legalising the use of cannabis products.
The potential product would include as an ingredient CBD, or cannabidiol, a non-psychoactive component in cannabis.
Coke says these cannabis drinks appear to be gaining ground globally.
Diageo, maker of Guinness beer, is holding discussions with at least three Canadian cannabis producers about a possible deal, BNN Bloomberg reported last month. "I think we're on track to be very ready for all of the formats in 2019", he said.
'It's going to be more of the "recovery drink" category'. "You don't want to be too far ahead on any curve".
Coca-Cola did not respond to questions about Aurora or any other Canadian cannabis companies.
But unlike other recent deals between alcohol companies and cannabis producers who make beverages to give consumers a "buzz", Coca-Cola and Aurora are reportedly looking to make drinks that would ease inflammations, pain, and cramping.
Cannabidiol, or CBD, does not produce the high commonly associated with marijuana.