In emotional remarks, James paid tribute to the three women in his life - his mother, wife and 3-year-old daughter, Zhuri.
The NBA star, who was wearing one of his favored shrunken-fit shorts suits by designer Thom Browne, called his daughter "my rock".
"I've always respected the man that Colin is", Newton said. I think that's one great thing God gave us, is the freedom of choice.
"We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities", National Football League spokeswoman Jocelyn Moore said. "A more dedicated person, a stronger person, I guess a more sensitive person".
"I stand for anybody that believes in change".
For what it's worth, I occasionally look around the stands during the national anthem and am annoyed when I see guys who don't take their hats off, which I suspect is nearly always about laziness and ignorance, not a protest of anything.
The former 49ers quarterback is revealed as the narrator toward the end of the spot.
The sports apparel giant has unveiled its first TV ad in the campaign, narrated by Kaepernick and scheduled to air during major sporting events.
Kaepernick's decision to sit and later kneel during the pregame playing of the national anthem in 2016, which he said was to "protest the injustices that are happening in America, the oppression that is happening in America", started a league-wide revolution.
Some angry fans were even burning and cutting out the signature swoosh logos on their gear - and posting the results on social media.
Stephen Martin, the owner of Prime Time Sports, said he knows he is jeopardizing his business, as a large part of his inventory is Nike NFL jerseys, according to KRDO.
Stills, who talks often with Kaepernick, said he senses increasing support for the protesters as their cause is better understood.
"It was tastefully done", she said.
Don't believe you have to be like anybody, to be somebody.
Kaepernick is shown a couple times in the video, including the closing line where he says, "So don't ask if your dreams are insane, ask if they're insane enough". A fashion show highlighted the work of designers Kimberly Goldson, Undra Duncan and Fe Noel, who together helped create the new shoe.