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Nike's increase in sales is almost double the increase during the same time period past year, which saw a 17 per cent increase in sales, according to Edison Trends.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the Edison Trends data does not support that theory", Edison co-founder Hetal Pandya said in a statement to HuffPost.

But a new report from Edison Trends, a top advertising research firm, shows that Nike's new commercial pushed all the right buttons.

On the downside, the company's market capitalization is down $3.4 billion since the Colin Kaepernick-fronted campaign was announced on social media on Labor Day.

The College of the Ozarks, a private Christian school in Missouri that competes in sports at the NAIA level, said it will remove all uniforms purchased from Nike that contain the brand's logo.

Nike released the full ad campaign, which also features athletes like Serena Williams and LeBron James, on September 6 before the National Football League season opener between the Atlanta Falcons and Philadelphia Eagles. The ad was first published on social channels Monday, but got its first network airing during the Thursday night game.

"As far as Kaepernick and all that's concerned, we all have the freedom of speech and he's using it in a way that's non-violent which is something you just have to respect as an American", he said.

Kaepernick began the NFL protests in 2016 when he sat during the national anthem to protest police violence and the United States' treatment of minorities.

"Calling a dream insane is not an insult", Kaepernick says in the Nike spot. "But I think as far as sending a message, I think it's a bad message and a message that shouldn't be sent". On Friday morning Trump tweeted: "What was Nike thinking?". The flag represents the sacrifices made by those who have fought and died to preserve our freedom and should be honored as a sacred symbol of all we stand for.

The NFL attempted to have Kaepernick's suit dismissed for insufficiency of evidence. "It's not about protesting the national anthem, and we're bringing light to that".