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"Believe in something, even if it means sacrificing everything", Kaepernick tweeted along with the video.

"ORCRP010856-topic.html" class="local_link" >Nike unveiled an advertising campaign centered on Colin Kaepernick, President Donald Trump took aim at the company and at the National Football League in a tweet, continuing criticism he began Tuesday.

The president has often used crude and belittling language about the players who engage in the protests. Some on the right, including Trump, saw the protest as disrespectful to the military, with Trump calling for players who protested to be fired. "We're not trying to be political".

Nike shares closed down 3.2 percent Tuesday, the biggest one-day drop since April, but rebounded in trading Wednesday morning as investors shrugged off Trump's tweet. I believe that decisions was made because of the loss of revenue that the National Football League felt in the previous year, and it was a little too late. "The social justice issues that Colin and other professional athletes have raised deserve our attention and action". Is a company that has been associated with sweatshop labour really a moral crusader for oppressed Americans, or merely a firm with good marketing data?

On Tuesday after Nike's unveiling, Serena Williams had taken to Twitter to say she was "especially proud to be a part of the Nike family" for choosing Kaepernick as their face.

Nike executives nearly certainly anticipated the response from Trump and other conservatives. Nike is taking a long-term bet on greater tolerance and harmony - or, more likely, the multicultural end of the sportswear market - with a slogan that hardly qualifies as inflammatory, in any context. "We work with the most vulnerable children in the community".

Over the last 48 hours, various hip-hop artists have rallied behind Nike and Kaepernick's new campaign. Our members and, for that matter, any American citizen, understands when the law enforcement profession is being insulted - we have no doubt they will make their purchases with that insult in mind. YouGov figures show that, in total, 44% of United States adults who've bought Nike apparel or sneakers in the past three months fall between the ages of 18 and 34.

Other US commentators have pointed out that Nike might have chased Muhammad Ali's signature when he was banned from boxing for refusing to fight in Vietnam. Kaepernick said it was to protest several high-profile shooting deaths of black people by police.