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"Do not pay attention to the number of times you receive a message".

While announcing the new feature on Tuesday, WhatsApp said this extra context will help make one-on-one and group chats easier to follow.

WhatsApp, which has more than 200 million users in India, is also rolling out several new features to stop the spread of fake rumors.

Once this function is launched, the moment you get a link on WhatsApp to a website, the application will do a background verification to the website of the link and will alert users if it finds something suspicious. Going ahead, the instant messaging app is also keen to add a feature where the authenticity of website links being forwarded through messages is reliable or not.

Do you think this step taken by WhatsApp will help in solving the problems of lynching across the country?

It's also now testing a feature that labels forwarded messages so that recipients can distinguish whether it's already been doing the rounds, or if it was composed by the sender.

Facebook's encrypted messaging app is favored worldwide for its privacy, but that same feature makes it hard to police the spread of misinformation.

In its reply to the IT Ministry the next day, WhatsApp said it has been testing a new label in India that highlights when a message has been forwarded versus composed by the sender. "We will build on these efforts", it said.

Whatsapp had also told the government that it is "horrified by these bad acts of violence" and its strategy to deal with the situation involves giving people the controls and information they need to stay safe while working pro-actively to prevent misuse of the service. This means that users who forward the messages won't be able to remove the label from their side.

Meanwhile, WhatsApp has claimed that the company's end-to-end encryption that provides privacy and security prevents it from seeing problematic content spreading through private conversations on its app.

This new feature will join a host of new ways to use WhatsApp after recent updates rolled out to the 1.8 billion plus users of the service.

"I have seen that on some Samsung phones - not iPhones", Cristina Tardáguila, director of Agência Lupa, told Poynter.

You can download the latest WhatsApp for Android beta here.

It is unclear that on what basis is WhatsApp identifying a link as a suspicious one.

Still, there are some limitations to the feature. No matter what measures companies implement, they can't control what the users believe. Then, they send them along to their own groups.


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